The People Playbook with Jason Taylor

Better People Decisions. Stronger Teams. Scalable Results.

The People Playbook is your weekly guide to building high-performing teams and cultures that scale. Hosted by leadership coach and executive advisor Jason Taylor, this podcast features raw, insightful conversations with CEOs, founders, and culture builders who know what it really takes to lead in today’s world.

From mindset to execution, every episode unpacks the strategies, missteps, and breakthroughs behind exceptional leadership - and how to align your people, purpose, and performance for lasting impact.

Whether you're a CEO scaling fast, a senior leader navigating change, or a builder at heart - this is your playbook for becoming the leader your team needs.

🎯 New episodes weekly
🔥 Real talk. No fluff.
🧠 Actionable insights you can use today

Because growth doesn’t start with strategy - it starts with people.

Join the People Playbook Circle for exclusive leadership tools & community: jetcoaching.app.clientclub.net

Guest

Sherry L McNeil

Sherry McNeil is a dynamic executive passionate about franchising, brand building, and business development. With over a decade of store-level experience and years of executive leadership, Sherry brings a unique perspective to guiding franchisees, franchisors, and industry partners. She has worked with top brands including Dairy Queen, Boston Pizza, and Little Caesars, and now leads the Canadian Franchise Association, driving growth, collaboration, and innovation across Canada’s $133B franchise industry.

Guest appearance on:

Sherry L McNeil, CFE – President & CEO, Canadian Franchise Association