Contributors

Headshot
Host

Jason Taylor

President, JET Coaching Co. | Leadership Coach | Host of The People Playbook Podcast


Jason Taylor helps CEOs make better people decisions—because business growth starts with self-aware leadership. As President of JET Coaching Co., Jason brings over 20 years of executive experience across operations, sales, and franchising to his work with purpose-driven leaders.


Through coaching, facilitation, and strategic advisory, he helps organizations align people strategy with business goals—building high-performing teams and scalable cultures.


As host of The People Playbook Podcast, Jason leads candid conversations with leaders who are redefining what it means to grow with clarity, purpose, and impact.


📍 Toronto, Canada
 📩 Contact: jason@jetcoachingco.com

https://www.linkedin.com/in/jasontaylorpeoplestrategyresults/

Guests

Headshot
Guest

Brian Bazley

Brian Bazely is a franchise leader, public speaker, and the former CEO and co-founder of Driverseat - one of Canada’s most awarded franchise systems. Today, through Bazely Consulting, he acts as a fractional CEO and “Franchise Architect,” helping organizations scale their business the right way - with culture, clarity, and long-term strategy at the center. Brian is also a contributing writer for Elite Franchise Canada and a passionate advocate for ethical, purpose-driven franchising.

Guest appearance on:

Headshot
Guest

Carmelo Marsala

Carmelo Marsala – Founder & CEO, Spray-Net

Carmelo Marsala is the founder and CEO of Spray-Net, a groundbreaking home improvement franchise transforming the way homeowners renovate. With over 120 territories across North America, Carmelo leads R&D on Spray-Net’s patented weather-adjustable coatings and innovative application processes. A quadruple patent holder and member of YPO, he’s been featured in Forbes, HGTV, Netflix, and more. Under his leadership, Spray-Net has grown into one of Canada’s top franchise brands and earned global recognition. Carmelo is a graduate of the Entrepreneurial Master’s Program at MIT and a passionate advocate for entrepreneurship, marketing, and simply getting started.

Guest appearance on:

Headshot
Guest

George Croft

George Croft is a seasoned leader in the beverage industry, currently serving as Senior Advisor, Strategy & Finance at First Key Consulting and as a Non-Executive Board Member at BrewDog. With decades of experience that include transforming Waterloo Brewing into a national competitor and chairing Beer Canada, George is known for his straight-shooting leadership style, commitment to people development, and track record of driving results. He brings strategic insight and governance expertise to some of the industry’s most innovative companies.

Guest appearance on:

Headshot
Guest

Jeremy Harvey

Jeremy Harvey is a global strategist, leadership coach, and former marketing executive whose career spans Unilever, Reckitt, and now Red Swan Partners. Based in Canada, Jeremy is also a Chair with TEC Canada, where he facilitates high-performance peer groups for CEOs and senior leaders. A passionate advocate for community-driven leadership, Jeremy believes, "We only succeed when we all succeed."

Guest appearance on:

Headshot
Guest

Joe Salemi

Joe Salemi, CAE is the Executive Director of Landscape Ontario and a Certified Association Executive with over two decades of experience across the green industry. A passionate culture creator, Joe has helped landscape business owners grow through leadership development, operational efficiency, and community collaboration. Known for his people-first philosophy and contagious energy, Joe’s career spans association management, software leadership, and industry mentorship - making him a trusted voice for leaders building purpose-driven organizations.

Guest appearance on:

Headshot
Guest

John Evans

John Evans is the award-winning founder and CEO of EverLine Coatings, North America’s fastest-growing pavement maintenance franchise. Known as a disruptor and proud millennial franchisor, John transformed a small Calgary-based business into a $51M franchise powerhouse. With a bold leadership style and people-first approach, John is passionate about scaling unglamorous industries, empowering entrepreneurs, and redefining what success looks like in franchising.

Guest appearance on:

Headshot
Guest

Moatassem Moatez

Moatassem Moatez is a TEDx Speaker, Entrepreneur of the Year, and the Founder & CEO of MyCourier Inc. - an Ontario-based last-mile delivery company that scaled from zero to 100+ employees in just two years. Drawing from a rich background at global giants like Nestlé, Unilever, and British American Tobacco, Mo brings a unique blend of corporate discipline and scrappy startup resilience. He also serves as Vice Chair of the Oakville Chamber of Commerce and is passionate about community, innovation, and empowering new Canadians to thrive in entrepreneurship.

Headshot
Guest

Neil Nicholson

Neil Nicholson is the CEO of Powerhouse Controls, a global leader in automation solutions. With nearly 30 years of experience and a passion for empowering teams, Neil has helped shape Powerhouse into an innovation-driven, people-first organization. Outside of work, he serves on the board of the Ontario Federation of Snowmobile Clubs and is a strong advocate for leadership development grounded in integrity, trust, and transparency.

Headshot
Guest

Steven Wright

Steven Wright is the President and CEO of Focus, where he helps business owners scale without sacrificing freedom. Through Focus’ signature Sales Independence Growth System (SIGS), Steven and his team build the strategy, process, leadership, and structure needed to grow sales - without hiring expensive full-time managers. With over 18 years of experience in sales leadership, Steven has worked with 40+ B2B companies across North America, helping them create predictable, scalable revenue engines. He’s also a youth baseball coach, bringing the same passion for structure, coaching, and long-term development to both the ballfield and the boardroom.

Guest appearance on: