Better People Decisions. Stronger Teams. Scalable Results.
The People Playbook is your weekly guide to building high-performing teams and cultures that scale. Hosted by leadership coach and executive advisor Jason Taylor, this podcast features raw, insightful conversations with CEOs, founders, and culture builders who know what it really takes to lead in today’s world.
From mindset to execution, every episode unpacks the strategies, missteps, and breakthroughs behind exceptional leadership - and how to align your people, purpose, and performance for lasting impact.
Whether you're a CEO scaling fast, a senior leader navigating change, or a builder at heart - this is your playbook for becoming the leader your team needs.
🎯 New episodes weekly
🔥 Real talk. No fluff.
🧠 Actionable insights you can use today
Because growth doesn’t start with strategy - it starts with people.
Join the People Playbook Circle for exclusive leadership tools & community: jetcoaching.app.clientclub.net
Shawn Black is the Founder of Sheepdog Brew Company, a fast-growing Canadian cold brew coffee brand built on community, service, and purpose. A former Winnipeg police officer and Canadian Armed Forces Combat Engineer, Shawn brings a unique leadership perspective shaped by high-pressure frontline environments. He is passionate about building businesses that create impact beyond profit.