The People Playbook with Jason Taylor
Better People Decisions. Stronger Teams. Scalable Results.
The People Playbook is your weekly guide to building high-performing teams and cultures that scale. Hosted by leadership coach and executive advisor Jason Taylor, this podcast features raw, insightful conversations with CEOs, founders, and culture builders who know what it really takes to lead in today’s world.
From mindset to execution, every episode unpacks the strategies, missteps, and breakthroughs behind exceptional leadership - and how to align your people, purpose, and performance for lasting impact.
Whether you're a CEO scaling fast, a senior leader navigating change, or a builder at heart - this is your playbook for becoming the leader your team needs.
🎯 New episodes weekly
🔥 Real talk. No fluff.
🧠 Actionable insights you can use today
Because growth doesn’t start with strategy - it starts with people.
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The People Playbook with Jason Taylor
From Delivery Driver to Industry Disruptor: The Moatassem Moatez Story
What does it really take to build a company from scratch in a new country during a global crisis?
In this episode of The People’s Playbook, host Jason Taylor sits down with Moatassem Moatez - TEDx speaker, Entrepreneur of the Year, and Founder & CEO of MyCourier Inc. - to unpack a story of hustle, empathy, and execution.
Moatassem shares how he:
- Went from Uber-canceling job pitches to building a 100+ person team
- Built culture through empathy and hands-on leadership
- Navigated pandemic chaos with zero vision—just survival instincts
- Unlocked passion by taking action, not waiting for “the right idea”
- Learned how to balance ambition, family, and community impact
This is more than a founder story - it's a playbook for resilience, reinvention, and leading with purpose.
00:00 — Intro & Guest Welcome
Jason introduces Moatassem Moatez, highlighting his accolades and journey.
01:03 — What corporate lessons did you carry from Nestlé, Unilever, and BAT into entrepreneurship?
Moatassem reflects on how process and structure became assets after years in big corporate environments.
02:27 — Did you always have an entrepreneurial spirit growing up?
“No lemonade stand, no childhood hustle—just a regular kid who figured it out later.”
03:44 — How did doing deliveries yourself impact your leadership style?
Empathy was built from the road up—literally.
05:50 — How did you lead and adapt when COVID hit just as your business launched?
“I had no vision—just survival.”
07:11 — What’s the secret to growing from 0 to 100+ employees in 2 years?
Sleepless nights, scrappy hiring hacks, and wearing the “beginner’s hat.”
08:50 — How did you find your first delivery drivers?
“I ordered Ubers, canceled them, and pitched jobs to the drivers.”
10:58 — What cultural differences surprised you in doing business in Canada vs. the Middle East?
“In the Middle East, it starts with the heart. In Canada, it starts with the proposal.”
13:08 — Which was harder—starting a business in the Middle East or in Canada?
Canada was harder—but only because success takes longer to prove.
14:46 — Why did MyCourier stand out enough to win Business of the Year so fast?
“Just ask. Asking is 80% of the job.”
16:50 — What message did you share during your TEDx talk?
“Don’t wait for passion. Start something, and the passion will follow.”
19:13 — How do you stay inspired during tough moments—and keep others inspired?
Peer groups, safe spaces to talk, and investing in constant self-growth.
22:14 — How do you balance your roles across business and community?
“It’s not balance—it’s harmony.”
24:22 — What gave you the courage to launch MyCourier just a year after moving to Canada?
Necessity, self-awareness, and a well-timed grocery store phone call.
26:21 — What advice would you give to newcomers starting fresh in a new country?
- Mentally settle
- Unlearn to relearn
- Build your reputation
- Prove your value
29:41 — Closing Remarks
Leadership is a privilege—and Mo embodies that every day.
