The People Playbook with Jason Taylor
Better People Decisions. Stronger Teams. Scalable Results.
The People Playbook is your weekly guide to building high-performing teams and cultures that scale. Hosted by leadership coach and executive advisor Jason Taylor, this podcast features raw, insightful conversations with CEOs, founders, and culture builders who know what it really takes to lead in today’s world.
From mindset to execution, every episode unpacks the strategies, missteps, and breakthroughs behind exceptional leadership - and how to align your people, purpose, and performance for lasting impact.
Whether you're a CEO scaling fast, a senior leader navigating change, or a builder at heart - this is your playbook for becoming the leader your team needs.
🎯 New episodes weekly
🔥 Real talk. No fluff.
🧠 Actionable insights you can use today
Because growth doesn’t start with strategy - it starts with people.
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The People Playbook with Jason Taylor
Todd Belliveau | President of Primexecutive Inc. – Purpose, Passion, and Persistence in Leadership
In this episode of The People Playbook Podcast, Jason Taylor sits down with Todd Belliveau, President of Primexecutive Inc. and former CEO of 214 Carson Company, to unpack over 40 years of leadership experience across the beverage, retail, and manufacturing sectors.
Todd shares his 3P Leadership Model – Purpose, Passion, and Persistence, and explains how leaders can inspire belief, fuel intrinsic motivation, and keep culture intact through mergers, transformations, and challenging times.
From avoiding the trap of accountability without empowerment, to balancing entrepreneurial thinking with disciplined execution, Todd offers practical, battle-tested advice for leaders at every stage.
Whether you’re an emerging leader or a seasoned executive, this conversation will leave you with a sharper playbook for building trust, developing your people, and leading with clarity.
00:00 – Welcome
Jason introduces guest Todd Belliveau, highlighting his career experience and leadership background.
01:22 – What’s your personal playbook for leading teams in tough times?
Todd explains why great leaders are both avid learners and empathetic listeners, and why new leaders must widen their aperture when stepping into new roles.
03:08 – How do leaders adjust their message to reach different people?
Todd shares why not everyone is wired the same way, and how leaders can develop appreciation for diverse strengths.
03:45 – What is 3P Leadership and how do you apply it?
Todd breaks down his model of Purpose, Passion, and Persistence, explaining how it drives culture and employee engagement.
07:21 – How do belief and passion connect in leadership?
Jason recalls a conversation with Mike “Pinball” Clemons, and Todd explains why belief fuels passion — and why intrinsic motivation matters more than extrinsic rewards.
08:47 – What if a leader doesn’t fully believe in the company’s purpose?
Todd outlines his philosophy: permission to think, obligation to act — encouraging leaders to take ownership of ideas and drive them forward.
11:04 – What mistakes do leaders make when developing teams?
Todd identifies accountability without empowerment as a common trap and shares a hiring example that illustrates the dangers of disconnection.
14:46 – Why should leaders hire for difference, not similarity?
Jason and Todd discuss why diverse perspectives lead to better decisions and stronger outcomes.
16:30 – How do you keep culture alive during mergers or transformation?
Todd emphasizes starting with culture, then building leadership philosophy, then organizational structure — not the other way around.
18:28 – Why do leaders avoid direct conversations?
Todd highlights modern sensitivities, fear of crossing lines, and the importance of transparent, honest communication.
22:44 – What does world-class leadership development look like?
Todd explains immersion learning, coaching support, and why development must be baked into commitments, not just training modules.
26:29 – How do you balance discipline with entrepreneurial thinking?
Todd frames discipline as the “four walls” of process, and entrepreneurship as the creative content that lives within them.
28:36 – What’s your non-negotiable as a leader?
Todd shares why transparency and solving problems at the level they occur are core to his leadership approach.
31:32 – What do you hope to be remembered for as a leader?
Todd reflects on the obligation leaders have to transfer knowledge, mentor others, and help people grow into their potential.
34:40 – Closing
Jason thanks Todd for his time, and Todd shares final thoughts on the importance of leadership learning.
