
George Croft
George Croft is a seasoned leader in the beverage industry, currently serving as Senior Advisor, Strategy & Finance at First Key Consulting and as a Non-Executive Board Member at BrewDog. With decades of experience that include transforming Waterloo Brewing into a national competitor and chairing Beer Canada, George is known for his straight-shooting leadership style, commitment to people development, and track record of driving results. He brings strategic insight and governance expertise to some of the industry’s most innovative companies.