00:00 – Introduction
Jason introduces George Croft and highlights his extensive leadership career in the beverage industry.

01:36 – When you started your career, did you ever imagine it would take you where it did?
George shares his unexpected start at Labatt and how humility and gratitude shaped his mindset.

02:40 – How has your leadership style evolved from the beginning to now?
George discusses learning from mistakes, recruiting complementary skill sets, and the importance of surrounding yourself with great people.

04:19 – Where does your direct, straight-shooting leadership style come from—and has it helped or hurt your career?
He credits his upbringing and hockey background, emphasizing respect over likability and a relentless focus on winning.

06:17 – What’s the difference between high-performing vs. high-achieving teams?
Jason and George explore team dynamics, referencing the Florida Panthers as a metaphor for persistence and grit.

08:16 – When making big decisions, do you lean on gut, data, or people?
George emphasizes having a clear strategic plan, gathering facts quickly, and executing decisively.

09:56 – How do you build trust with stakeholders, especially when delivering hard news?
Transparency and consistent honesty, especially with boards and teams, are at the core of George’s leadership approach.

11:37 – Have you ever prioritized people over profit—and was it the right decision?
George shares a story where misaligned values around people-first leadership led him to leave an organization.

12:41 – How do you spot talent early in someone’s career?
He looks for persistence, emotional intelligence, and how people behave when no one’s watching.

16:13 – What do people often get wrong about leadership?
George explains that leadership isn’t for everyone and highlights the importance of making tough calls quickly.

20:11 – What do tough moments reveal about great leadership?
Small wins, clear plans, and surrounding yourself with the right people are vital during crises.

27:02 – What advice would you give to your 25-year-old self?
Double down on your strengths and surround yourself with people who fill your gaps.

29:38 – What legacy do you want to leave behind?
George hopes to be remembered as a straight shooter who positively impacted careers through honest, values-driven leadership.

31:48 – What belief or principle will you never compromise on?
Two non-negotiables: people and persistence.

33:32 – Wrap-Up
Jason closes with heartfelt thanks, acknowledging George as one of the best leaders he's had the privilege to work with.